CHALLENGE Position Olay Total Effects 7-in-1 as the on-trend product for the woman on-the-go.

SOLUTION Olay Total Effects is made for The Movers, The Shakers, IT-Girls and Taste-makers. This vitamin-packed moisturizer a multi-tasker just like you.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Liz Sloane & Maggie Sumner; Beauty Director: Margot Weathers