CHALLENGE Promote OLAY Regenerist as a superior in hydration.

SOLUTION OLAY Faced The World. After discovering that not only had Olay been tested against premium skincare offerings around the world, but it's proven hydration rose to the top, we sent our red jar on a world tour in the manner of a travel sketchbook with dynamic hand-drawn illustrations and calligraphy.

RESULT Olay was UNBEATEN in hydration.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Maggie Sumner, Dennis Marchesiello; Beauty Director: Paola Kudacki; Product Director: Julien Fanton d'Andon; Product Photographer: Barbara Donninelli; Illustrations: Tiffany La Belle