CHALLENGE Go against the specialty store brands and launch three NEW product families (hydrating mists, no-mess face masks and brightening eye cream) in :30 seconds with a cohesive look, tone and feel.

SOLUTION Your New Beauty Fix - doesn't come from those specialty stores - it comes from Olay. We highlighted them individually through textures and application moments that were unique to each product experience with a diverse group of ladies and a sense of mystery.

RESULT Your New Beauty Fix by Olay.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Liz Sloane & Maggie Sumner; Beauty Director: Margot Weathers; Beauty Photographer: Regan Cameron; Product Director: Mario Godlewski

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