CHALLENGE Launching three NEW product families (cleansers, serum sticks and overnight masks) in :30 seconds with a cohesive look, tone and feel.

SOLUTION Glow like WOAH! Lucky for us, all three products had the same end benefit of glowing skin. We highlighted them individually through textures and application moments with a diverse group of ladies.

RESULT A Glow that shows.

-

CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Allyson Doody & Maggie Sumner; Beauty Director: Margot Weathers; Product Director: Mario Godlewski