CHALLENGE Only 4% of beauty brands create products with physical disabilities in mind. Many products are hard to open.

SOLUTION Olay created an easy open lid, so we challenged the industry to do the same - by making the universal lid design open source.

RESULT You've Spoken. We've Listened.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriters: John Bellinger, Katie Redmond; Producers: Dean Shoukas, Amy Salzman, Dennis Marchesiello; Beauty Photographer: Greg Vaughan; Product Photographer: Travis Rathbone