CHALLENGE Olay's superior formula is now clean.

SOLUTION Keeping the look-tone-feel of illustration we established in the 'Olay Faced the World' red jar work, we were able to continue the product story in an engaging way and inform the consumer about the updates to the latest 'clean' formula.

RESULT Olay superiority can't be missed.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Dean Shoukas; Beauty Director: Christelle de Castro; VFX: NTropic