UNTIL NOW

Introducing Crest Whitening Emulsions

CHALLENGE Introduce the biggest innovation in whitening ever and educate on how-to use the new form of Crest Whitening Emulsions to the world as a BEST IN BEAUTY new product.

SOLUTION You've Never Seen Teeth Whitening Like This... UNTIL NOW. To launch Crest Whitening Emulsions, we broke away from what’s expected and created a campaign that positions the new innovation as a beauty product. Fun and crave-worthy. We cast a diverse group of smiles and elevated the look-tone-feel of Crest product imagery to hero this stellar product and highlight the product texture.

RESULT The biggest innovation in whitening became the biggest product launch for Crest since Whitestrips.

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CREDITS CD: Tony Gomes; Copywriter: Katie Redmond; Producer: Liz Sloane; Beauty Director: LACEY; Product Photographer: Travis Rathbone; VFX: The Marmalade

CHALLENGE Only 4% of beauty brands create products with physical disabilities in mind. Many products are hard to open.

SOLUTION Olay created an easy open lid, so we challenged the industry to do the same - by making the universal lid design open source.

RESULT You've Spoken. We've Listened.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriters: John Bellinger, Katie Redmond; Producers: Dean Shoukas, Amy Salzman, Dennis Marchesiello; Beauty Photographer: Greg Vaughan; Product Photographer: Travis Rathbone

When they said print was dead, I simply disagreed. So I took an online literary magazine and turned it back into a printed book - while exploring the story-telling abilities of typography.

I won the AIGA SEED Design Award for this at the time, and was published in the GD textbook: Graphic Design School: 4th Edition, Thames & Hudson in 2010.
Shine on little type explore - shine on.

THE ASK Create a bound book of all the current and future campaign work for Olay from around the globe.

THE SOLUTION I spent a few weeks collaborating with the internal P&G team to collect assets and design this book from cover to cover, from the folio - to the page design - to the flow. I also worked internally with the print production department to release print ready files and see through the printing and binding process.

THE RESULT The book was shared in Paris with the global Olay team.

CHALLENGE Promote OLAY Regenerist as a superior in hydration.

SOLUTION OLAY Faced The World. After discovering that not only had Olay been tested against premium skincare offerings around the world, but it's proven hydration rose to the top, we sent our red jar on a world tour in the manner of a travel sketchbook with dynamic hand-drawn illustrations and calligraphy.

RESULT Olay was UNBEATEN in hydration.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Maggie Sumner, Dennis Marchesiello; Beauty Director: Paola Kudacki; Product Director: Julien Fanton d'Andon; Product Photographer: Barbara Donninelli; Illustrations: Tiffany La Belle

CHALLENGE Go against the specialty store brands and launch three NEW product families (hydrating mists, no-mess face masks and brightening eye cream) in :30 seconds with a cohesive look, tone and feel.

SOLUTION Your New Beauty Fix - doesn't come from those specialty stores - it comes from Olay. We highlighted them individually through textures and application moments that were unique to each product experience with a diverse group of ladies and a sense of mystery.

RESULT Your New Beauty Fix by Olay.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Liz Sloane & Maggie Sumner; Beauty Director: Margot Weathers; Beauty Photographer: Regan Cameron; Product Director: Mario Godlewski

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Paul Stuart launched a more close-fit line of menswear, targeting the young, more dapper gentleman. This was some of the initial branding and ad work that launched the line.

CHALLENGE Launching three NEW product families (cleansers, serum sticks and overnight masks) in :30 seconds with a cohesive look, tone and feel.

SOLUTION Glow like WOAH! Lucky for us, all three products had the same end benefit of glowing skin. We highlighted them individually through textures and application moments with a diverse group of ladies.

RESULT A Glow that shows.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Allyson Doody & Maggie Sumner; Beauty Director: Margot Weathers; Product Director: Mario Godlewski

CHALLENGE Position Olay Total Effects 7-in-1 as the on-trend product for the woman on-the-go.

SOLUTION Olay Total Effects is made for The Movers, The Shakers, IT-Girls and Taste-makers. This vitamin-packed moisturizer a multi-tasker just like you.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Liz Sloane & Maggie Sumner; Beauty Director: Margot Weathers

Christie's Auction House was always in need of invitation designs to promote their auctions and private sales. By using interesting materials to print on, transformation of design as you open the pieces, pop-up mechanics and layers - these designs gave nod to the art being showed and enticed the receiver to be apart of the event.

Additionally, I did a branding explore for The DAROS Collection - an off-shoot of Christie's in Abu Dhabi.

And additional collateral pieces for their specific auctions, such as poster and brochure design.

CHALLENGE Olay's superior formula is now clean.

SOLUTION Keeping the look-tone-feel of illustration we established in the 'Olay Faced the World' red jar work, we were able to continue the product story in an engaging way and inform the consumer about the updates to the latest 'clean' formula.

RESULT Olay superiority can't be missed.

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CREDITS ECD: Paul Eustace; CD: Heather Wagner; Copywriter: Katie Redmond; Producers: Dean Shoukas; Beauty Director: Christelle de Castro; VFX: NTropic

A few key projects in my time at BLISS, leveraging and evolving the existing branding in order to move it from a spa brand to more of a lifestyle brand.